I remember when I first started off as a Personal Trainer in the Binghamton area at a corporate gym.
It was quite a bit different from what I was prepared for after spending 4 years at Ithaca College where the curriculum was focused on how to help people improve their lives through exercise.
There was no emphasis on delivering the best possible service to clients by staying up-to-date on the latest techniques and research. Rather, all of the “professional development” time at this corporate gym was spent on training on the system below.
Sign people up.
Set up an appointment for a 1-on-1 consultation as part of their membership.
Try to sell them more.
If they didn’t buy a personal training package but didn’t know how to exercise, screw them and move on to the next potential client.
In fact, if someone purchased a membership, and even if they purchased a training package, that corporate gym was perfectly happy if that new member never came back. They had their money, and it seemed like that was all that was important to them.
It became rather discouraging after a few weeks and really made me grow to dislike the “sales process” as well as the service, or lack thereof, after the sale.
So when Ironworks opened, we were determined to do something different.
Yes, Laura and I make an income working as personal trainers.
However, what if people can’t afford training, or don’t have a schedule that works with ours?
The last thing we want is for people to join and then not know what to do and gradually lose motivation. We want every one of our members to make full use of our facility and feel good about choosing to become a part of our gym community.
We’re constantly looking for ways to better educate our members to help them maximize the time they invest at the gym. So far here’s what we have come up with:
1. This mobile-accessible blog with a drop down menu of all the equipment at Ironworks and videos on the best ways to use each piece.
2. Various books and manuals, including one specific to the equipment at Ironworks.
3. Programs and workouts to help new members get acclimated (Click Here to view). These can be used by anyone just starting out.
4. Affordable classes like Balanced Bootcamp for both members and non-members. Classes are a great way for people to get hands-on instruction, and meet other members.
But we know more can always be done and are therefore always open to new ideas, so feel free to leave us a comment or send us an email with ideas. Thanks!